Saddle Up! JRI Sponsors The Wild Bill Hickok Rodeo

The Wild Bill Hickok Rodeo is an annual event that has long been a source of pride for Abilene, Kansas. It attracted nearly 500 cowboys, cowgirls, and world champions from across the country. This thrilling spectacle showcased the skills and determination of these athletes who gathered in Abilene with hopes of securing points to qualify for the prestigious National Finals Rodeo. 

With heart-pounding events such as bull riding, steer wrestling, barrel racing, and more, the Wild Bill Hickok Rodeo was a must-attend event that captivated audiences of all ages. It embodied the spirit of the American West, celebrating the values of grit, resilience, and camaraderie.

JRI Hospitality’s $110,000 sponsorship of the Wild Bill Hickok Rodeo underscored its commitment to supporting local traditions, fostering community spirit, and promoting the unique sport of rodeo. This sponsorship played a pivotal role in ensuring this beloved event’s continued success and growth.

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